Press Room
For immediate release
Gravitate Launches Website for Fat Bastard Wine
A well-known brand evolves with new online presence.
SEATTLE, WA – July 2, 2007 – Gravitate Design Studio today launched the new website for Fat Bastard, a popular wine brand owned by the Click Wine Group. The website showcases the tongue-and-cheek brand and offers users a way to learn about promotions, merchandise, and more.
"There is a story behind this brand that was at the heart of the design," said Cyndi Nguyen, Creative Director for Gravitate Design Studio. "People who already know and love the wine want the website to be an extension of the personality that is Fat Bastard. The website doesn't take itself too seriously while still offering lots of great information at the same time."
In addition to the design of the website, Gravitate Design Studio integrated the Fat Bastard website with a central database that controls content on many of the Click Wine Group websites, allowing the parent company to easily update data regarding acclaim for the wine. Gravitate continues to refresh and update the site on a regular basis, allowing site visitors to have a new experience on return visits.
For more information on Fat Bastard Wine, visit www.fatbastard.com.
About Gravitate Design Studio
Gravitate Design Studio is a full-service interactive design agency,
specializing in the creation of unique online experiences and marketing
solutions. Gravitate’s expertise in the search engine optimization
arena has enabled clients to achieve significant increases in traffic,
visibility and brand awareness. Gravitate was founded in 1999 and is committed
to offering excellent value to its customers through intelligent design
and outstanding customer service.
