Informing all digital strategy

Understanding Who

Market research is the core of our digital marketing deliverables, and it informs all digital strategies surrounding your target audience identification and their buying behaviors. With a wide assortment of proprietary research and SEO tools, we pinpoint not only the major segments, but also the detailed persona archetypes, your target audience members, and their online behaviors and patterns.

Market Segmentation Analysis

We divide a broad target market into subsets of consumers with common needs. This allows us to implement strategies to target each subset’s needs individually using the most effective media channels and touchpoints.

Customer Persona Research

We conduct meticulous customer persona research that provides a guide to creating relevant content and social campaigns that address the specific needs of the key people you want to reach.

Market Research & Persona Targeting Plans

By identifying specific online personas and market segments, we can create a highly detailed recommendation blueprint that can significantly influence site design and functionality, social campaigns, targeting efforts, the type of content created, keywords to target, and the list goes on.