A custom design experience tailored for maximum ROI on your marketing efforts.
Multi-channel, blended search strategies for full-funnel lead generation.
Ubuntu Travel, a premier travel company, specializes in luxury safaris, authentic experiences, and sustainable travel across Africa. We’re talking real fancy; picture bespoke, highly-tailored itineraries around your group’s travel goals and unique conservation and cultural immersion opportunities that go well beyond typical tours.
However, in 2018, they faced challenges with low lead volume and a website that failed to reflect the brand’s value and white-glove service.
Since partnering with us, we’ve completely revamped their digital strategy, integrating sophisticated website development and growth marketing techniques to attract and convert high-value clientele.
But they’ve yet to give us a free safari, though, sooo…yeah.
Industry:
Services:
Visit Site:
94%
increase in conversions
24%
reduced cost-per-acquisition
Ubuntu Travel has thoroughly enjoyed our journey with Gravitate Design. As a small family-run luxury travel company, we pride ourselves on personal and intimate connections. We needed a Digital Marketing Agency that worked and felt just as emotionally involved in safaris in Africa as we do. The Gravitate Design team does this so well, that at times we have to remind ourselves that they are a third-party agency. Our digital growth and success are equally theirs, and we feel supported at every junction by their teams.
For Ubuntu Travel’s website overhaul, it was important to set up a robust foundation able to organically rank effectively while capturing potential clients’ interests through engaging content and photography.
We designed specific pages for the dozen African countries Ubuntu explores, alongside examples of itineraries and varying trip types (e.g., honeymoons, private groups, and family adventures).
The result helps visitors easily visualize and plan their luxury safaris, while easily collecting information around safety, process, and the expertise of their guides.
While building the site and over the course of ongoing campaigns, Ubuntu Travel worked with our specialists to target keywords crucial to clients’ search habits. Doesn’t hurt that our strategy was strengthened by Ubuntu’s unique storytelling ability and expertise in African travels. This content, rich with captivating imagery and local insights, optimizes search visibility, helping Ubuntu stand out against bigger competitors and attract new users.
Our approach to expanding Ubuntu Travel’s paid search campaigns has focused on a dynamic strategy that scales with their growth. By consistently testing new content and ideas within our close agency-client relationship, we’ve increased conversions by 94% from 2022 to 2023, while also reducing the cost-per-acquisition by 24%. This allows us to reach clients uniquely and effectively at various points in their buying journey. Also, their team is amazing to work with—figured we’d throw that in here!
Not to brag, but Ubuntu is a perfect example of a strong social media strategy. We’re consistently driving high-intent users to contact forms by leveraging precise, zip-code-based targeting with Facebook/Meta ads packed with strategic content to maximize engagement and conversions. By pairing captivating visual content with interest-based remarketing, we consistently attract leads costing $30-40 USD MoM, achieving significant returns with packages valued 200x higher.
Since teaming up with Ubuntu Travel in 2018, we’ve had a blast working together on everything from boosting organic rankings to expanding our social and paid ad reach. Every month brings new successes and challenges, and we couldn’t ask for a better partner. But, let’s be real—a tiny part of us is still holding out hope for a free safari one of these days! Let’s work something out…
The Ubuntu team is a dream client for an agency. After several years of working together, we truly feel like an extension of their in-house team and we are all motivated by the same goals.
From starting on the account as an intern to growing with the account as it continues to beat YoY performance with the Ubuntu team, it has been great to work with and experience!
Working in tandem with the Ubuntu Travel Group team has been an absolutely invigorating experience. It is an absolute pleasure working with and driving results for such an incredible team with such an exciting product.
We deliver compelling digital experiences to drive brands forward, engage target audiences, and drive results.
We evolve and continually enhance your digital presence to drive traffic and improve conversions.