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Are you ready to take control of your digital advertising performance? With Gravitate’s Google Ads services, we combine expertise with advanced analytics to deliver campaigns that deliver. As a standout SEM advertising agency, we have a track record of successful campaigns under our belt. Through years of experience, we’ve refined our SEM advertising solutions to maximize your budget and business growth. Reach your ideal customers with targeted strategies with our team of experts!
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Google Ads is an advertising platform that helps your website gain traction on Google, YouTube, and other partner platforms. Successful Google Ads management can drive leads, increase site traffic, and encourage conversions.
However, taking full advantage of this resource requires more than basic platform knowledge. It demands an understanding of audience behavior, market trends, and what drives conversions. Parenting with an SEM (Search Engine Marketing) agency makes it easy to find success on this essential search engine.
When selecting an SEM advertising agency, expertise in Google Ads and a dedication to transparency are crucial. We believe that successful agency-client partnerships rely on clear communication, data-driven strategies, and a clear ROI. Our clients across all industries trust Gravitate with their SEM campaigns and Google Ads management.
I've enjoyed the Gravitate team's conciseness and organization (and the results, too!) and would love the opportunity to work with you more.
I wanted to take a moment to thank you and the Gravitate team for all of your efforts and collaboration. This has been a transition year for our team, and your steady guidance in growing and optimizing our Google Ads account and enhancing our SEO efforts has been greatly appreciated as we worked to build and strengthen our internal growth capabilities.
With Gravitate’s Google Ads management expertise, it’s easy to isolate and deliver brand messaging right to decision-makers and other relevant consumers.
Our Google Ads specialists bring years of experience to every campaign. Our team is Google Ads certified to guarantee that your business stays ahead and stands out. By following market trends, analyzing your current standings, and learning more about your competitors, we can triumph over complex advertising landscapes and implement high-impact strategies.
Google Ads management is an ongoing process—we continuously monitor performance, run A/B testing, and read data at both a macro and micro level. Our team goes beyond regular day-to-day Google Ads management by providing expert guidance on budget allocation, audience targeting, and campaign strategy.
When it comes to our clients, we don’t believe in guesswork. Detailed analyses secure confidence and accuracy with every campaign. By analyzing comprehensive performance metrics, we can identify areas to optimize and scale based on your unique business and pivot quickly if our strategy changes.
The ever-changing Google Ads landscape requires a Google advertising agency that can make informed decisions, armed with first-party data, to dictate SEM decisions and land you an optimal ROI (Return On Investment).
Understanding your campaign performance and how to read that data is key to long-term success. Our team at Gravitate is committed to providing clients with clear, actionable reports rooted in transparency.
Our custom dashboards translate complex insights into easy-to-digest results that drive actionable insights. We’ll update you with the steps we’re taking to improve results and schedule regular strategy sessions to discuss campaign results and milestones—so you’re always in the loop. Some benefits of our reporting are:
Ubuntu Travel specializes in luxury safaris and sustainable travel across Africa. They offer bespoke itineraries and unique conservation and cultural immersion opportunities. Since partnering with us, we've completely revamped their digital strategy, integrating sophisticated website development and growth marketing techniques to attract and convert high-value clientele.
For CariFree, Gravitate is proud to be far more than just a website developer. Our relationship began by overcoming a handful of urgent technical challenges and grew into our current, long-term partnership which—if we’re being honest—truly reflects the ideal client/agency relationship.
Life is tough for marketers at B2B tech startups. They grapple with tight budgets, little or no headcount, and big investor expectations. At the same time, they have to develop their entire marketing stack from scratch—“building the airplane wing while they fly the plane” in highly competitive markets.
Our comprehensive, full-spectrum Google Ads management services cover every aspect of a well-executed search campaign. We go beyond basic Google Ads management to outperform industry benchmarks. From the initial keyword research to post-release tracking, we are dedicated to crafting and maintaining your campaign.
Google Ads success begins with a competitive analysis of your business to build optimized keyword lists. We conduct thorough market research to identify high-value terms and long-tail keywords while finding opportunities to compete with underutilized keywords.
While we focus on high-traffic terms, we also consider the big picture of user behavior in your market. By staying ahead of industry and search behavior changes, we can proactively edit our strategy to take advantage of keyword opportunities.
Our keyword research and competitor analysis services make it easier to outrank your competitors and stay on top of search engines.
Our tailored approach to copy establishes alignment with brand voice and audience appeal. Our ad copywriting team works with design to create impactful advertisements using keyword research as a baseline.
Our messaging is crafted with multiple variations to test different value propositions and calls to action for optimal performance.
Gravitate’s approach to end-to-end service—from ad copy creation to landing page optimization—ensures that your content is consistent and drives conversions across all avenues of your business.
Every cent of your ad budget should be used to drive a desirable ROI. Bid management automates the process of bidding for digital marketing campaigns. This allows for easy adjustments to your CPC (cost-per-click) throughout your campaigns.
Our custom and flexible bid management system adjusts to capture the most profitable clicks. We constantly monitor and optimize your campaigns to reduce wasted spending and improve cost-efficiency across all campaigns.
Continuous refinements drive long-term success. That’s why our team doesn’t stop optimizing after a campaign is released. We systematically test ads for engagement, conversions, and audience targeting to identify what resonates best with your ideal customer.
With this approach, we can create campaigns that become more effective over time. Our CRO (conversion rate optimization) strategy guarantees an increase in desired actions with a variety of ads and proactive A/B testing.
Great ads need great landing pages—webpages designed to encourage specific actions, such as signing up for a service or purchasing a product. While getting visitors to click on your landing page can be challenging, Google Ads, combined with on-page and technical SEO enhancements, can drive new and returning traffic.
Think of an ad as the first impression that gets people in the door, but the landing page must ensure they stay and convert. Our conversion rate optimization experts craft compelling value propositions, optimize conversion paths, and analyze every detail—from page speed and scroll depth to CTAs—to guide customers through the sales funnel.
With Gravitate, landing page optimization becomes a seamless part of the customer journey.
We execute extensive campaign tracking to monitor every meaningful interaction—from the first click to the final conversion. Our rigorous tracking of key metrics, such as conversions, CPC (cost-per-click), and ROI allows us to understand the true value of your ad budget spent and how we spread your messaging across different channels and campaigns. ROI tracking is a valuable method to stay on top of spending and results-driven Google Ads.
At Gravitate, we’ve refined our Google Ads and campaign management process to produce consistent, measurable results. Our process combines strategic planning with nimble optimization to strengthen your SEM performance. This begins by diving into your business objectives, target audience, and key competitors. Through market research, reviewing your historical ads performance, and finding key opportunities and challenges, we establish measurable goals and KPIs to drive our efforts. Here is an overview of the journey we take to meet those KPIs:
Amazon can be a minefield for companies without much experience. Netrush partners with iconic brands to control the chaos of selling on Amazon and needed a website that reflects both the professional expertise and the personal touch the Netrush team earnestly puts into every partnership.
Performance Contracting, Inc. (PCI) is among the nation’s leading specialty contractors providing nearly thirty diverse trades to the industrial, commercial, and non-residential markets. With over 60 branch offices nationwide we were tasked with combining nearly two dozen websites into a single robust offering capable of showcasing nationwide expertise while also serving up detailed contact information depending on where potential customers are located.
Watermark is a giant (and pioneer) in the EdTech industry and as the company grows and its portfolio expands Gravitate has been along for the ride working to build websites that reflect Watermark’s constantly shifting value and offerings while continually optimizing user experience and conversion rates.
We could not be more pleased with our partnership with Gravitate, their collaboration, performance and proficiency in all facets of demand generation has surpassed our expectations. We have re-calibrated our growth marketing motion, obtained superior insights into our marketing metrics and have a strategic plan to assess budget spend relative to demand generation objectives.
The Gravitate team has been truly wonderful to work with. They are quick to respond and excellent at communicating and explaining. I’m so grateful they partnered with us to improve our eCommerce site. With their help, our customers have an easier time finding us online which is having a direct impact on our sales.
We especially love how everybody we worked with at Gravitate hasn't kept us in the dark. You guys have been super transparent about the whole process, and we feel like you're skilling us up in our own internal capacity for things and understanding things as well. On the development side, Blake has been just amazing with that. It's just been a fantastic experience overall. And the level of customer service that we get from you guys, it's been amazing.
Our Google Ads services tackle all aspects of your campaigns. When you partner with Gravitate, you receive a full 360 approach to all of Google’s advertising avenues for optimal reach.
After years of testing, we’ve established a simple campaign strategy that results in efficient spend and optimal performance. From precise audience targeting to dynamic remarketing techniques, our Google ads services guarantee more visitors to your business.
Our localized SEM agency services offer local businesses an easy way to target regional markets. We combine location-based keywords with specific bidding strategies to customize Google Ads strategies.
Our approach optimizes for localized searches and takes advantage of Google Maps to increase location-based traffic. We also offer Microsoft Ads optimization as a complementary option—which is especially effective for regional campaigns.
Gravitate specializes in display ads that promote your business through text, video, imagery, and audio developed by our creative team. Packaged with our Google Ads services, YouTube Ads are another recommended method for reaching audiences on the second-largest search engine.
Our approach to YouTube advertising bolsters your campaigns by covering all available marketing approaches.
Since starting with Gravitate last year, this eCommerce client has gone through a website and brand refresh, relying on us to be a strategic partner throughout to continue to deliver steady revenue from online sales. We are now growing their online sales and brand presence in the new year!
eCommerce and shopping campaigns are vital methods for online retail conversions. From promotions to sales, we manage all aspects of your campaigns.
Our services integrate seamlessly with platforms like Meta and LinkedIn to cater to specific audience segments. We track revenue and ROAS (return on ad spend) to bid with a strategy that takes full advantage of your investment.
These campaigns are based on key areas of your product to utilize ad spend and push your product to the right people.
Remarketing and retargeting are powerful strategies for reconnecting with people who have interacted with your content but haven’t yet made a purchase. By utilizing cookies, these approaches display tailored ads to repeat visitors, converting prospects and keeping loyal customers engaged.
Our campaigns adjust messaging and leverage various ad formats to recover lost conversions, making them particularly effective on platforms like Meta for B2C and LinkedIn for B2B advertising.
For over 25 years, we’ve partnered with companies to deliver ROI through redefining their digital experience. Our team of 30+ experts works as an extension of your own, crafting marketing efforts that bring in results—without the fluff.
Rethink your digital marketing presence with expert Google Ads and SEM management. This comprehensive SEM agency FAQ answers all of our clients' most common questions before diving into a partnership with our Google Ads management services.
SEM stands for ‘search engine marketing.’ An SEM agency is a strategic partner that manages paid search marketing. They market every aspect of your ad campaigns across search engines. At Gravitate, we handle every aspect of search engine marketing—from keyword research to ongoing campaign maintenance.
Our Google Ads management process follows an approach rooted in data and analytics to maximize performance and keep our clients informed. Here’s the general process:
As you can see, Google Ads management extends beyond basic advertising services. We approach each campaign with meticulous care to find lasting success.
Professional SEM management can deliver faster, more accurate results when compared to in-house management methods. Gravitate’s dedicated SEM team has developed solid monitoring and reporting services that allow for constant improvements while a campaign is live. This attention required for long-term monitoring can be difficult to allocate in-house. Investing in SEM services makes digital advertising easier than ever—whether you’re looking to increase your relevancy with Google Ads or Microsoft Ads, increase conversions on your landing pages, or attract buyers on LinkedIn.
The investment in professional SEM services can vary based on campaign scope, complexity, and duration. Through years of experience and testing across diverse industries, we’ve developed solid strategies to utilize any budget size. We develop stylized proposals based on your business’ overarching needs. Reach out to discuss your SEM goals and we’ll develop a comprehensive plan of action.
Your SEM agency should be able to clearly define their strategy and the expected outcome with the data to back it all up. They should offer consistent reporting to keep you in the loop for potential strategy or budget changes. The right SEM agency is communicative and responsive, with team expertise and relevant certifications. Think of any consultation as a job interview—and you’re the hiring manager. Be sure to ask questions that impact your decision-making most.