We’re future-focused partners, always pushing for greater results and higher marketing ROI.

At Gravitate, we take a data-driven approach to digital marketing. By utilizing in-depth analytics, user behavior studies, and market trends, we foster an environment for your business to Grow, Drive, and Convert.

Our team understands how to best optimize marketing spending and generate high-quality leads to maximize conversions—keeping your ROI goal and budget in mind. We believe in building long-term partnerships with our clients, working together to create a game plan based on performance data and market changes.

By offering comprehensive strategies spanning SEO, PPC, content marketing, social media, and analytics, we help businesses build a solid presence across all channels to attract and retain customers.

After seeing and experiencing the website redesign process with the team, it was a no-brainer for us to continue working with Gravitate on digital marketing and optimization. The team is so helpful and is always making suggestions on how we can continue to grow our online presence. I highly recommend any company consider a partnership with Gravitate and look forward to what our business will achieve with their guidance.

I wanted to take a moment to thank you and the Gravitate team for all of your efforts and collaboration. This has been a transition year for our team, and your steady guidance in growing and optimizing our Google Ads account, refining our LinkedIn Ads campaign strategy, and enhancing our SEO efforts has been greatly appreciated as we worked to build and strengthen our internal growth capabilities.

Thank you again for being a valuable partner this year.

TJ Waldie Medrio

Working with Gravitate is a good business decision. Their team brings a blend of teamwork, critical analysis, and clear communication. They take the time to understand our needs and deliver thoughtful, strategic solutions that consistently exceed our expectations. We’ve appreciated their collaborative approach and their ability to break down complexity. Above all, they are just good people—genuine, dedicated, and a pleasure to work with. We look forward to continuing this strong partnership.

J.D. Denney Trailer Station USA

How Our Digital Marketing Services Drive Business Growth

Digital marketing is essential for businesses that want to thrive in the digital space. A well-planned strategy fuels traffic, engagement, and revenue—allowing you to build long-lasting relationships with your audience and maintain a competitive edge.

Flows

Our digital marketing services promote growth through:

  • Online Visibility: Being found online is key to business success. Our digital marketing services enhance brand awareness through targeted strategies that increase search engine rankings, ad visibility, and social engagement.
  • Qualified Traffic: Increased website traffic isn’t the only goal—we want to attract visitors who are most likely to convert, using our expertise in SEO, PPC, and content marketing.
  • Maximized Conversions: By optimizing every step of the customer journey, from first click to final conversion, visitors are incentivized to take meaningful actions that drive revenue.
  • Leveraged Analytics: With advanced web analytics and performance tracking, we refine campaigns to improve digital marketing ROI and audience engagement.

Is Your Current Marketing Strategy Working for You?

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Grow

Search Engine Optimization (SEO)

SEO is the cornerstone of a high-performing digital presence. Our SEO services help businesses improve search rankings, increase organic traffic, and establish a competitive edge by optimizing their websites for search engines—while maintaining a positive user experience.

Start with the Competitor Strategy Insights (CSI) Report

Technical SEO & On-Page Optimization

To find success with technical SEO, we dive into your current website performance, speed, and metadata to enhance user experience and search engine rankings. Improving site speed through image compression and caching efficiencies can reduce bounce rates and create a smoother browsing experience.

Additionally, we implement structured data and schema markup to help search engines better understand your content—thus increasing the chances of appearing in rich snippets, AI Overviews, and even ranking on ChatGPT & Perplexity.

Link Building & Authority Growth

Competitor backlink analysis identifies opportunities to secure similar or higher-quality links, strengthening domain authority. Internal linking strategies improve user experience and SEO by strategically connecting pages to distribute link equity, reinforce topical relevance, and guide visitors through their journey.

Our link-building approach focuses on acquiring high-quality backlinks through ethical outreach, ensuring long-term SEO success. Additionally, brand mentions and citation building ensure proper linking to your website, while managing local and industry citations.

Content & Keyword Strategy

A comprehensive content strategy is developed based on data. Incorporating user search behavior, industry trends, and competitor insights drive organic traffic and engagement. Keyword research focuses on high-intent, long-tail keywords, with topics grouped into clusters to enhance search visibility and domain authority.

SEO-focused content is crafted to align with search intent, increase dwell time, and encourage sharing, establishing the brand as an industry thought leader. Content is also structured to target SERP features like AI Overviews, featured snippets, People Also Ask results, and knowledge panels by optimizing headings, bullet points, and concise answers.

Local SEO Services

We help local businesses increase visibility and drive meaningful conversions through a comprehensive SEO strategy. Our local SEO services include an audit to identify improvement areas, targeted keyword research of community-specific terms, and recommendations for your Google Business Profile.

We build NAP consistency across platforms and optimize citations to boost local search rankings. Local SEO focuses on creating localized content that resonates with your audience, driving more targeted visitors to your website, and increasing traffic to your physical storefront.

Related Work

Watermark

Watermark is a giant (and pioneer) in the EdTech industry and as the company grows and its portfolio expands Gravitate has been along for the ride working to build websites that reflect Watermark’s constantly shifting value and offerings while continually optimizing user experience and conversion rates.

Read Case Study

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BedMart

BedMart is a locally-owned and operated family business with over 40 locations throughout Oregon, Southwest Washington, and Hawaii. With roots dating back to the early ’90s, Bedmart is also one of the few regional mattress chains remaining in the US—the rest are either national behemoths or mom-and-pop shops with a couple of locations.

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CariFree

For CariFree, Gravitate is proud to be far more than just a website developer. Our relationship began by overcoming a handful of urgent technical challenges and grew into our current, long-term partnership which—if we’re being honest—truly reflects the ideal client/agency relationship.

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Drive

Pay-Per-Click (PPC) & SEM Advertising

PPC campaign management delivers rapid, measurable results by placing curated ads in front of users actively searching for relevant products or services. Gravitate’s SEM agency and PPC advertising services focus on maximizing return on ad spend while lowering acquisition costs.

Get your own custom SWOT analysis!

Google Ads & Microsoft Ads Management

Google Ads and Microsoft Ads management focus on strategic bid management and keyword optimization to maximize your business’s visibility and drive qualified traffic. With certified specialists and years of experience, we develop high-impact campaigns tailored to outperform your competitors.

We continuously analyze market trends, current performance, and competitor strategies to fine-tune bids and optimize keywords. Through ongoing monitoring, A/B testing, insights on budget allocation, and researched audience targeting, we ensure your ads achieve the highest possible return on investment.

Conversion-Focused Ad Copy & Landing Pages

Persuasive ad copywriting focuses on crafting compelling, concise messaging that directly addresses user intent—thus boosting click-through and conversion rates. Landing pages are designed and optimized with clear CTAs, engaging visuals, and seamless layouts to improve the user experience and drive conversions.

A/B testing is used to evaluate multiple ad and landing page variations to find the best fit for your business.

A/B Testing & Performance Monitoring

Regular A/B testing and performance monitoring involves evaluating variations of headlines, descriptions, display images, and CTAs. Audience segmentation analysis breaks down data to refine targeting and improve relevance.

Real-time results are closely monitored to reallocate budget to top-performing ads for maximum impact. Analytics and KPI tracking leverage insights from Google Ads, Microsoft Ads, and third-party platforms to measure campaign success and optimize future efforts.

woman and child on Ubuntu Travel trip with elepphant

Related Work

Ubuntu Travel Group

Ubuntu Travel specializes in luxury safaris and sustainable travel across Africa. They offer bespoke itineraries and unique conservation and cultural immersion opportunities. Since partnering with us, we've completely revamped their digital strategy, integrating sophisticated website development and growth marketing techniques to attract and convert high-value clientele.

Read Case Study

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Rafay Systems

Life is tough for marketers at B2B tech startups. They grapple with tight budgets, little or no headcount, and big investor expectations. At the same time, they have to develop their entire marketing stack from scratch—“building the airplane wing while they fly the plane” in highly competitive markets.

Read Case Study
chicken with scratch and peck feeds

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Scratch & Peck Feeds

Scratch & Peck Feeds is a leading sustainable animal feed brand committed to improving the health of our lands and quality of our foods. Since partnering with Gravitate on their digital strategy, we've seen measurable, consistent growth across paid advertising channels.

Read Case Study
Web design illustration
Convert

Paid Social Advertising

Paid social media marketing is a powerful tool for reaching targeted audiences, driving engagement, and achieving specific business goals. By leveraging social platforms like Meta (Facebook & Instagram), LinkedIn, and other paid social advertising channels, businesses can effectively enhance brand visibility, generate leads, and increase conversions.

Taking advantage of these methods brings powerful paid social media advertising to life. Boost your brand’s presence, increase engagement, and drive conversions through Meta Ads, LinkedIn Ads, or advanced retargeting.

Meta Ads (Facebook & Instagram)

Meta platforms, including Facebook and Instagram, offer unparalleled opportunities for precision targeting. With advanced tools for audience segmentation, our Meta Ads services are tailored to your most relevant and engaged audiences.

  • Audience Targeting: Facebook and Instagram Ads allow for detailed targeting based on demographics, interests, behaviors, and location. This ensures that your ad is shown to the people most likely to engage with your brand.
  • Retargeting: We use detailed tracking features for both Facebook and Instagram to retarget users who have interacted with your brand before, encouraging them to complete a desired action, such as making a purchase or signing up for a service. This strategy increases conversion rates by targeting warm leads.
  • Direct Response Campaigns: Setting up direct response campaigns optimizes for immediate results such as clicks, purchases, or sign-ups. These campaigns are designed to create quick action from your audience, driving measurable outcomes for your business.

LinkedIn Ads

LinkedIn is a key platform for B2B advertising. Gravtiate’s LinkedIn marketing services provide unique opportunities to connect with decision-makers, executives, and professionals in virtually any industry.

  • B2B Lead Generation: LinkedIn Ads are highly effective for targeting other businesses, generating quality leads, and building professional relationships. Through targeted content and messaging, your business can reach key decision-makers and organizations that align with your product or services.
  • Executive-Level Targeting: LinkedIn’s thorough targeting capabilities allow us to focus on specific job titles, industries, company sizes, and more to reach the highest-level executives and professionals who make purchasing decisions.
  • Build Trust with Ideal Clients: Advertising on LinkedIn is ideal for industries with longer sales cycles to nurture lasting relationships. The platform enables companies to showcase expertise and build user trust. It also provides a platform to deliver consistent content to relevant communities.

Advanced Retargeting Strategies

Retargeting is a crucial part of any successful paid social media marketing plan. By utilizing first-party data—such as email lists, website traffic, and CRM data—we can craft highly personalized retargeting campaigns that connect with your audience. Here is a brief outline of how we find success in ad retargeting.

  • Highly Personalized Campaigns: First-party data allows us to understand your audience’s interests, behaviors, and actions more deeply. This means we can show tailored ads to users based on their specific interactions with your brand, improving engagement rates and driving more conversions.
  • Dynamic Creative Optimization: Combining advanced retargeting with dynamic creative optimization delivers the most relevant ads based on preferences and past behavior.
  • Cross-Platform Retargeting: Advanced retargeting is practiced across multiple social media platforms for a seamless experience that amplifies your message across Facebook, Instagram, LinkedIn, and beyond.

What Our Clients Are Saying

We could not be more pleased with our partnership with Gravitate, their collaboration, performance and proficiency in all facets of demand generation has surpassed our expectations. We have re-calibrated our growth marketing motion, obtained superior insights into our marketing metrics and have a strategic plan to assess budget spend relative to demand generation objectives.

Tara Bair PlainID

The Gravitate team has been truly wonderful to work with. They are quick to respond and excellent at communicating and explaining. I’m so grateful they partnered with us to improve our eCommerce site. With their help, our customers have an easier time finding us online which is having a direct impact on our sales.

Valarie Daniels Long Parts Pro

We especially love how everybody we worked with at Gravitate hasn't kept us in the dark. You guys have been super transparent about the whole process, and we feel like you're skilling us up in our own internal capacity for things and understanding things as well. On the development side, Blake has been just amazing with that. It's just been a fantastic experience overall. And the level of customer service that we get from you guys, it's been amazing.

Amber K. Build Oregon

Additional Digital Marketing Services

Our comprehensive digital marketing services are designed to help businesses thrive in a competitive online landscape. We offer a full range of services to boost your online presence—from optimizing conversion rates to fine-tuning your content strategy and tracking. Explore our specialized offerings to see how they tie into core digital marketing solutions.

Conversion Rate Optimization

Conversion Rate Optimization (CRO) is all about turning website visitors into customers. By refining your website’s design, user experience, and overall functionality, we maximize your conversion potential and help you achieve measurable results.

  • Website Conversion Optimization: We optimize every aspect of your site to improve conversion rates, from the design to the user experience, ensuring visitors complete desired actions like signing up or making a purchase.
  • A/B Testing: By continuously running A/B tests to identify the best-performing elements on your website, we have the data to support our recommendations and help you make informed decisions that increase conversions.
  • Landing Page Optimization: Our CRO landing page optimization approach includes designing highly-targeted landing pages designed to capture leads and drive sales, aligning with your overall marketing funnel.
  • UX Optimization: We improve user experience (UX) across your site, reducing friction points and ensuring visitors can easily navigate your site and take action.

Content & Messaging Strategy

Content and messaging strategies are key to building brand awareness, establishing authority, and driving customer engagement. Our content marketing services align your brand’s voice with your business goals, ensuring connection with your target audience.

  • Content Strategy: We create custom content strategies that help you reach the right audience with the right message across various digital platforms.
  • Brand Messaging: We want your brand’s messaging to be clear, consistent, and resonates with your audience to build trust and loyalty.
  • Inbound Marketing: A strategic inbound marketing approach—defined by engaging content that encourages conversions—guides prospects through their buying journey.
  • Digital Storytelling: Compelling digital storytelling engages your audience and inspires them to take action.

Landing Page Design & Optimization

Your landing pages are crucial in converting visitors into leads and customers. Our landing page design and optimization services focus on crafting high-converting pages that align with your marketing campaigns and sales funnel.

  • High-Converting Landing Pages: We design landing pages with a clear value proposition, compelling call-to-action (CTA), and user-friendly layout.
  • Sales Funnel Optimization: By optimizing your landing pages for each stage of the sales funnel, we effectively guide visitors toward making a purchase or completing a desired action.
  • Landing Page Development: From design to development, we create responsive, mobile-friendly landing pages that load quickly and foster a seamless user journey.
  • Website Design for Marketing: Our web page designs complement your overall marketing strategy to drive engagement and improve the user experience.

Web Analytics & Performance Tracking

Tracking and understanding your digital marketing performance is vital for making informed decisions. Our web analytics services offer the insights you need to optimize your campaigns, improve website performance, and achieve better results.

  • Digital Marketing Analytics: We track and analyze data from all your digital marketing channels to provide a comprehensive view of your campaigns’ effectiveness and ROI.
  • Website Performance Tracking: Our team uses advanced tools like Google Analytics 4 to monitor your website’s performance, identifying areas for improvement and optimization.
  • Data-Driven Marketing: Analyzing data provides actionable insights to guide marketing decision-making process and improve campaign performance.
  • Performance Insights: Detailed reports and performance insights enable you to understand how your changes are performing, and where to make improvements.

Why Choose Gravitate as Your Digital Marketing Partner?

Choosing the best digital marketing agency is critical to see sustainable growth, increased brand visibility, and a maximized return on investment. Gravitate’s full service marketing goes beyond traditional tactics by implementing strategies, full-funnel solutions, and transparent reporting.

ROI-Driven Strategies

Every dollar spent on marketing should contribute to measurable business growth. Our team designs and executes digital marketing ROI campaigns with a clear focus on increasing revenue, optimizing conversion rates, and improving customer acquisition costs. By leveraging thorough analytics, A/B testing, and continuous campaign refinements, your marketing investment delivers the highest possible return.

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Full-Funnel Digital Marketing Solutions

Successful digital marketing isn’t just about generating traffic—it’s about guiding prospects through every stage of the customer journey. Our full-funnel approach engages users at the discovery stage, nurtures them through consideration, and converts them into loyal customers. From search engine optimization and paid advertising to email automation and remarketing campaigns, our seamless system supports brand discovery, engagement, and long-term retention.

Transparent Reporting & Analytics

Client-focused decision-making is at the core of everything we do. Transparent reporting provides businesses with real-time insights, key performance indicators (KPIs), and actionable recommendations for continuous refinements. Unlike agencies that offer vague reports, we deliver in-depth analytics that break down what’s working, what needs adjustment, and how we can optimize future efforts. Our goal is to make sure you always have a clear understanding of how marketing efforts are contributing to your bottom line.

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Ready to Grow? Schedule a Digital Marketing Consultation With Us Today!

Your business deserves a data-driven, results-focused marketing strategy—and that’s exactly what Gravitate delivers. Our free digital marketing consultation is designed to uncover opportunities, fine-tune your digital presence, and help you Grow, Drive, and Convert.

When you schedule a consultation, our experts take a personalized, strategic approach to understanding your business, industry, and target audience.

  • Comprehensive Strategy Audit: This full assessment of your current digital marketing efforts identifies strengths, uncovers gaps, and provides recommendations.
  • Competitive Market Analysis: A detailed comparison of your business against competitors can highlight opportunities to gain a competitive edge in your market.
  • Actionable Marketing Plan: We highlight data-driven steps to enhance website traffic, generate high-quality leads, and improve conversion rates.
  • ROI-Boosting Insights: These ROI insights are tailored to increase engagement, improve search rankings, and maximize revenue.

Digital Marketing FAQs

Understanding the complexities of digital marketing can raise some important questions. Now that we’ve learned more about how Gravitate works with businesses to bolster their marketing, let’s go over some of the common questions our clients have.

Digital marketing refers to the use of online channels, methods, and technologies to promote businesses, brands, products, or services. It includes a wide range of tactics, such as Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, web analytics, social media marketing, email marketing, and more. By leveraging these ideas, businesses can connect with their target audience, drive traffic, and cost-effectively boost sales.

Investing in digital marketing can provide numerous advantages, including:

  • Increased Online Visibility: Your business appears in search results, social media feeds, and relevant digital platforms that results in more brand recognition.
  • Higher Lead Generation & Conversions: Optimized campaigns attract quality traffic, and nurture leads to convert them into paying customers.
  • Improved Brand Credibility & Industry Authority: Consistent, valuable content and a strong online presence turns your brand into a trusted leader in your industry.
  • Targeted & Measurable Results: Unlike traditional marketing, digital strategies allow for specific audience targeting and real-time performance tracking.

SEO (Search Engine Optimization) and PPC (Pay-Per-Click advertising) are both digital marketing strategies that increase your online presence, but they operate differently:

  • SEO focuses on improving your website’s organic rankings on search engines like Google. It involves optimizing your website structure, creating high-quality content, and earning backlinks. While SEO takes time to generate results, it provides long-term, sustainable traffic without paying for clicks.
  • PPC utilizes ad placements on search engines and other platforms. The benefit is immediate visibility, which allows businesses to appear at the top of search results or social media feeds instantly. However, once the budget is depleted, the ads stop.

For consistent results, many businesses choose a combination of SEO and PPC to balance long-term organic growth with short-term traffic boosts.

The cost of digital marketing varies based on business size, industry, and overall goals. We offer flexible pricing based on your business needs. Schedule a consultation to learn more about our tiered pricing structure!

Ready to Launch Your Digital Marketing?

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