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May 29, 2024 | Gain Knowledge
Stay ahead with these emerging industrial marketing trends. Discover how to leverage new technologies and strategies to boost your sales.
Ready to transform your manufacturing marketing strategy?
Power through these modern industrial marketing trends. Discover the strategies reshaping how manufacturing companies connect with customers and stay competitive.
Here’s a sneak peek:
I’ll break down each trend with practical tips and show you how to apply these strategies.
Let’s make your marketing effort count—are you ready?
Diversifying your industrial marketing efforts is crucial. Industrial companies are turning to new strategies and technology to stay ahead.
Here are the big trends shaping marketing strategies for manufacturers.
Discover how our manufacturing marketing agency can elevate your business.
Artificial Intelligence (AI) and Machine Learning (ML) make marketing smarter and more efficient.
How? These technologies analyze large data sets fast, predict trends, and automate repetitive tasks.
These innovations lead to more effective marketing strategies and better customer targeting.
According to a PwC survey, 73% of US companies already use AI. This stat shows AI is becoming more accessible and adaptable.
Use AI and ML to enhance your marketing efforts and better meet customer needs.
AR and VR change how industrial companies engage with customers.
How? Customers can see and interact with products in real-world, virtual settings.
This immersive experience is helpful for complex industrial products. It helps customers grasp the product better before buying.
Check these AR stats: 61% of consumers prefer retailers that use AR. Also, 71% of shoppers would visit stores more often if they offered AR.
Use AR and VR to make your products relatable and 200% more engaging. This interactive experience will enhance customer engagement and satisfaction.
Customer experience (CX) is a top priority in the industrial sector. Why? Because a stellar CX leads to higher customer retention, loyalty, and brand advocacy.
How? By understanding and responding to customer needs at every touchpoint. This marketing approach covers the buyer journey from website visits to after-sales support.
Zendesk says over 50% of customers will switch to a competitor after a single bad customer experience. Ouch!
These strategies focus on making every interaction count. A great CX can turn a one-time buyer into a loyal customer.
Personalization isn’t new, but it’s getting bigger and better. Now, companies can tailor their marketing to each customer at scale.
How? By using data and modern technology to understand customer’s preferences and behavior. Then, deliver tailored experiences that feel personal and relevant.
According to HBR, companies using personalization in marketing see their revenue grow by 6% to 10%.
Use data and technology to personalize your marketing activities. Make every customer feel special and understood.
Content marketing is nothing new. It’s still about creating valuable content to attract and engage customers.
What’s changing? The way manufacturers use content strategies and SEO to remain competitive and relevant.
How? By delivering helpful, relevant content through various channels.
Relying only on organic traffic isn’t sustainable long-term. Search engine algorithm changes, and high competition can tank your traffic in a day.
Instead, diversify with paid ads, social media, video, email marketing, and other sources.
This multi-channel approach will stabilize traffic and expand your reach.
A CMI study highlights the top goals manufacturers achieved with content marketing:
Create helpful content to attract, educate, and engage your audience. Provide value, be helpful, and showcase your industry expertise.
This content strategy will build trust and position your brand as a leader. Even better – skyrocket sales!
Video marketing is gaining more traction. Why? Because videos can convey complex information in an engaging and digestible format.
Video is also the preferred learning method. It’s ideal for demonstrating products and services in the industrial sector.
👨🎓️ 91% of people have watched an explainer video to learn more about a product or service.
Embrace video marketing to help customers understand and connect with your offerings.
Your products or services solve problems for customers. Think which visuals best explain what they do and why they’re useful. Also, capture the key benefits in a simple way.
Voice search optimization adapts content for voice search queries like questions and commands. It makes your online content easy to find with smartphones and smart speakers.
Why it’s vital? Because 3.1 billion users make voice searches each month.
How? Optimize your content with natural language phrases and questions people use. These changes help your content show up when someone asks a device a question.
Adapt your content for voice search. You will reach more customers where they are — speaking to their devices.
Think phones, tablets, smart speakers, and other smart devices.
Making your marketing accessible on all devices is vital for reaching users on their phones or tablets. Ensure you can reach people no matter what device they use.
Why it’s crucial? Because more people access the internet via smartphones than computers. You might miss potential customers if your content is not mobile-friendly.
Over 60% of website traffic comes from mobile devices.
Prioritize mobile optimization in your marketing strategy. Also, test your content on various devices to ensure a smooth user experience.
This simple step can lead to better customer satisfaction and more sales.
A Chatbot is an automated program that talks to customers on your website. It answers questions and helps people in real-time, 24/7. 🤖
How? By using pre-set scripts or AI. Chatbots handle basic customer inquiries instantly. This convenience frees your team time to focus on more involved issues.
Check these chatbot stats: 62% of customers would use a chatbot for help instead of waiting for customer service. Meanwhile, 38% would wait for a human.
Use chatbots to improve your customer service and save time. Your customers get fast answers, and your team can do more.
These advantages are especially useful for industrial eCommerce.
IoT (Internet of Things) connects devices over the Internet to gather and share data. IoT devices can range from smartphones to industrial robots.
This tech provides detailed insights into how people use your products.
How? IoT devices collect data from equipment and products in real-time. This innovation gives you access to customer usage patterns and preferences.
Then, use the data for more targeted and effective marketing efforts. For example, optimize product features, tailor marketing messages, and improve customer satisfaction.
IoT enables smart factories and Industry 4.0 through real-time data collection, analysis, and automation. This results in improved efficiency and reduced costs. – Martech
Leverage IoT to gain valuable insights and offer tailored services.
Discover your customers’ needs, usage patterns, and pain points. Then, provide recommendations, targeted offers, and proactive support.
Account-Based Marketing (ABM) targets specific high-value accounts. It aligns marketing and sales efforts to turn priority accounts into loyal customers.
Gitnux reports 87% of companies say ABM provides a higher return on investment (ROI) than other types of marketing.
How? Creating personalized marketing campaigns focused on specific companies’ or decision-makers’ needs and interests.
Use ABM to build stronger relationships with key customers. This method is more targeted and successful because it focuses on high-value clients.
Digital Twins are virtual models of physical products or processes. They help companies understand how products perform before they’re built or used.
🤯 92% of manufacturers feel digital twins have made their products and processes more sustainable.
How? For example, B2B marketers can predict how a product will perform. They do this with virtual models to simulate different scenarios and outcomes.
Use digital twins to refine your marketing strategies and product offerings.
This process ensures better performance and customer satisfaction by predicting outcomes before launch.
Programmatic Advertising automates the buying and placing of ads. It uses software and algorithms to target ads to specific industrial segments.
How? Data and machine learning help decide where and when to show ads. This method matches ads with the right people at the right time.
ROI Revolution claims 86% of digital advertising revenue will come from programmatic ads
Adopt programmatic advertising to maximize your ad reach and effectiveness. This tactic ensures you get the best return on your investment.
Thought leadership in industrial marketing involves sharing insights and expertise in your industry. It builds trust and credibility to establish your brand as a leader.
How? By creating content that showcases your knowledge and influences your industry. This content can include articles, webinars, and public speaking events.
This Edelman study finds 54% of decision-makers spend over an hour per week reading and reviewing thought leadership.
Focus on thought leadership to strengthen your brand’s reputation. This approach builds trust and positions you as an industry leader.
Data privacy regulations are changing to better protect consumer information. These laws affect how companies collect, store, and use customer data.
How? New laws require companies to be more transparent about data use. It also gives customers more control over their information.
Compliance is not only legal but also builds trust with customers who are aware of their data rights.
60% of users would spend more money with a brand they trust to handle their personal data responsibly.
Keep up with the latest data privacy laws to ensure your customer’s information is safe.
Doing this helps build trust with your customers. It shows your business prioritizes security.
Keeping up with new marketing trends is vital for staying ahead in an evolving manufacturing industry.
Why pay attention to trends for your manufacturing marketing plan? Here are the top five reasons:
By embracing these trends, your manufacturing business will stay relevant and competitive. Both are advantages in the fast-moving manufacturing sector.
Adopting new trends isn’t always easy. You might worry about your marketing budget or how to start.
But the bigger risk is falling behind!
Start small, measure your results, and grow from there.
Here are some common hurdles and how to handle them:
Grasping these challenges can help you prepare and plan, smoothing the adoption process.
Break through the barriers! Work with Gravitate to turn marketing challenges into triumphs.
Are you looking to accelerate your marketing results? Partner with us at Gravitate.
Our manufacturing marketing agency masters these trends. We’ll forge an effective strategy that works for you and your customers.
Streamline Your Marketing Like Your Production Line!
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Have questions about emerging manufacturing marketing trends? We’ve got answers.
The biggest trend in manufacturing marketing now is personalization. This targeted marketing approach tailors your content for each customer.
For example, if someone buys a drill, follow up with an email suggesting safety goggles or drill bits.
Adjust your message to fit their specific needs and preferences. Your content will be more relevant and effective.
Videos show your industrial products in action. This visual experience helps customers see how they work and why they’re valuable.
Videos also make it easier for people to remember your products. This dives interest and increases sales.
Data privacy keeps customer information safe, builds trust, and complies with new laws. Effective data management can also foster customer loyalty and safeguard corporate information.
Yes! Small manufacturers can use digital marketing. These strategies are scalable and fit any business size.
Small industrial brands can start small and adjust as they grow. Digital tools like social media platforms, email, and websites are affordable.
This approach to marketing will reach new customers and grow brands without a big budget.
Artificial intelligence (AI) makes digital marketing tasks easier and more effective. Here’s how AI is changing the game:
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