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Why Partner With Gravitate for SEO?

Gravitate is a data-driven SEO agency that’s committed to providing superb customized search optimization that’s uniquely tailored to specific industries and business models for both large and small enterprises. Our goal is to establish authority, increase visibility, and drive sustainable growth for your business.

We are committed to helping you get found by your target audience in any market. We’re dedicated to building credibility with strategic content, raising your website’s rank in search, and monetizing visibility with measurable ROI.

Our numbers speak for themselves. With over two decades of experience starting in 1999, we’ve helped thousands of enterprises achieve long-term, sustainable growth through search.

What we’ve achieved for our clients includes a 650% increase in organic search traffic, a 136% increase in conversions year-over-year, and an 85% boost in website conversion rates. Additionally, we’ve managed over $20 million in Google Ads, resulting in 93% more mobile conversions and over $1 million in monthly ad spend.

I've enjoyed the Gravitate team's conciseness and organization (and the results, too!) and would love the opportunity to work with you more.

Jessica Scratch & Peck Feeds

I wanted to take a moment to thank you and the Gravitate team for all of your efforts and collaboration. This has been a transition year for our team, and your steady guidance in growing and optimizing our Google Ads account and enhancing our SEO efforts has been greatly appreciated as we worked to build and strengthen our internal growth capabilities.

TJ Waldie Medrio

Our SEO Services

  • Technical SEO & Website Health
  • Mobile Optimization Across All Devices
  • Keyword Research & Competitive Analysis
  • On-Page & Content SEO
  • Link Building & Off-Page SEO
  • Local SEO & Google Business Profile Optimization
Technical SEO & Website Health

Site Architecture & Crawlability for Improved Indexing

Our technical SEO services will benefit your business by creating a well-organized website structure, which is a key component to achieving success with search engines. It allows crawlers to easily find, understand, and index your content.

From XML sitemaps to smart internal linking, our approach makes sure search engines can easily access and understand your entire site, leading to better indexing and more chances for your pages to rank.

Page Speed & Core Web Vitals Enhancement

Site speed is about more than just providing a smooth user experience—it’s a crucial factor that affects both your search rankings and your conversion rates. Our technical team conducts thorough speed audits to pinpoint and fix performance issues through server optimization, code minification, image compression, browser caching, and smart resource loading.

Our on-page SEO services focus on Google’s Core Web Vitals—measuring loading speed, interactivity, and visual stability—to ensure your site aligns with search algorithms while offering a seamless experience that encourages visitors to become customers.

Mobile Optimization Across All Devices

Why Mobile Optimization Matters

Mobile optimization is no longer optional. With over 60% of searches now happening on mobile devices and Google’s mobile-first indexing using mobile content to determine rankings—it’s a must-have for any business seeking to have success in search.

Gravitate’s on-page SEO services go beyond just making your site responsive. We focus on creating outstanding mobile experiences with touch-friendly navigation, the right text sizes, optimized media, and smooth conversion paths tailored for mobile users.

A well-optimized site structure not only helps search engines crawl your content but also ensures a smooth user experience, reducing bounce rates and improving engagement metrics that tell search algorithms your site is high quality.

Our comprehensive, individualized game plan will align your site with Google’s ever-changing requirements for mobile search, leading to better rankings, higher engagement, and more conversions.

Keyword Research & Competitive Analysis

Industry-Specific Keyword Targeting

In today’s highly-competitive online environment, generic keyword approaches will inevitably fail to capture the unique language and search behaviors of your specific industry and customer base, leading to lower visibility. We analyze search volume, competition levels, seasonal trends, and geographic differences to build a comprehensive keyword foundation that’s tailored specifically to your business model and industry.

By understanding exactly how your ideal customers search—including long-tail variations and question-based queries—we target terms that don’t just drive traffic, but attract qualified prospects ready to engage with your services.

Competitor SEO Insights and Strategy Evaluation

Our strategic competitor analysis will provide your business with valuable insights that can give you an SEO edge. Gravitate’s in-depth evaluation will look at your top industry competitors, analyzing their organic search performance to uncover their strongest pages, backlink sources, and content gaps.

Our team of experts will uncover the keyword tactics that contribute to your competitors’ success. Our analysis goes beyond basic metrics, helping us understand the strategic intent behind your competitors’ content so we can create counter-moves that exploit their blind spots. This data-driven approach ensures that your money will not be spent in vain.

On-Page & Content SEO

SEO-Friendly Copywriting

Creating content that works for both search engines and for human readers requires a careful balance of both market-specific and user-friendly language. Gravitate’s on-page SEO services do just that.

Our approach naturally weaves targeted keywords into your content while keeping the authentic voice that connects you with your audience. We refine essential on-page elements like title tags, meta descriptions, header structures, and body text to improve relevance without compromising readability or the potential for increased conversions.

Content Mapping & Internal Linking Structure

Simply put, strategic content mapping improves conversion rates. It transforms your website from a series of disconnected pages into a powerful, interconnected knowledge hub that builds authority.

Gravitate’s content experts analyze each user’s information needs at each stage along their journey. We create topic clusters that address those needs while establishing clear authority on each subject with defined pathways that distribute page authority, showcase related resources, and guide users.

Local SEO & Google Business Profile Optimization

Google Business Profile Optimization

Gravitate makes sure your business shows up exactly where people are looking for you—on the map when they search for nearby businesses. Simply put, optimizing your Google Business Profile improves your listing when potential clients and customers are searching for services in your area.

Nearly half of all Google searches are people looking for something local, and businesses that appear prominently in these local results attract serious customers who are ready to buy. When someone pulls out their phone and searches for what you offer “near me,” we make sure they find you.

Why is this important? Google Business Profiles receive 7x more clicks than incomplete listings.

Local Citation Building

Our local SEO services will ensure that your business details appear the same way everywhere online, helping you gain trust with search engines and improve your local visibility.

Our process makes sure:
Your name, address, and phone number (NAP) match perfectly on every website. Gravitate works hard to get you listed in directories that matter most for your industry and location. We regularly check for and fix any wrong information that might hurt your rankings while establishing a strong base of local mentions that help you get found.

woman and child on Ubuntu Travel trip with elepphant

Ubuntu Travel Group

Ubuntu Travel specializes in luxury safaris and sustainable travel across Africa. They offer bespoke itineraries and unique conservation and cultural immersion opportunities. Since partnering with us, we've completely revamped their digital strategy, integrating sophisticated website development and growth marketing techniques to attract and convert high-value clientele.

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CariFree

For CariFree, Gravitate is proud to be far more than just a website developer. Our relationship began by overcoming a handful of urgent technical challenges and grew into our current, long-term partnership which—if we’re being honest—truly reflects the ideal client/agency relationship.

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Rafay Systems

Life is tough for marketers at B2B tech startups. They grapple with tight budgets, little or no headcount, and big investor expectations. At the same time, they have to develop their entire marketing stack from scratch—“building the airplane wing while they fly the plane” in highly competitive markets.

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Is Your Current SEO Strategy Working for You?

Start With a CSI Audit

Our Proven SEO Process

At Gravitate, we develop a clear, step-by-step SEO strategy process that works well for all kinds of businesses. We thoroughly and effectively implement your SEO plan, constantly fine-tuning it to keep up with algorithm changes.

Phase 1: SEO Audit & Strategy Development

  • Identify technical issues, content gaps, and competitive opportunities through a comprehensive audit.
  • Develop a tailored SEO strategy aligned with your business goals and industry trends.

Phase 2: On-Page Optimization & Content Implementation

  • Optimize site structure, metadata, and content to improve rankings and conversions.
  • Implement technical fixes and develop new assets based on keyword research.

Phase 3: Link Building & Authority Growth

  • Build high-quality backlinks to strengthen site credibility and search visibility.
  • Monitor and remove harmful links to protect search rankings.

Phase 4: Performance Tracking & Continuous Improvement

  • Continuously track key SEO metrics to adapt to algorithm updates and market trends.
  • Provide data-driven insights and regular reports for long-term performance improvements.

Watermark

Watermark is a giant (and pioneer) in the EdTech industry and as the company grows and its portfolio expands Gravitate has been along for the ride working to build websites that reflect Watermark’s constantly shifting value and offerings while continually optimizing user experience and conversion rates.

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Performance Contracting, Inc

Performance Contracting, Inc. (PCI) is among the nation’s leading specialty contractors providing nearly thirty diverse trades to the industrial, commercial, and non-residential markets. With over 60 branch offices nationwide we were tasked with combining nearly two dozen websites into a single robust offering capable of showcasing nationwide expertise while also serving up detailed contact information depending on where potential customers are located.

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Skyhigh (McAfee)

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Key Benefits of Expert SEO Services from a Leading SEO Agency

Drive Sustainable Growth with Proven SEO Strategies


Optimized Website Structure & Technical SEO Health

  • A well-structured site improves indexing, ensuring search engines can easily crawl and rank your content.
  • Faster load times and Core Web Vitals optimization enhance both rankings and user experience.
  • Smart internal linking and XML sitemaps improve navigation for users and search engines.
  • Proactive site audits identify and fix technical issues before they impact performance.


Strategic Keyword Research & Competitive Insights

  • Data-driven keyword research targets high-intent searches that drive conversions.
  • Industry-specific keyword strategies ensure visibility in competitive search landscapes.
  • Competitor analysis uncovers ranking opportunities and content gaps you can capitalize on.
  • Insights from search trends and seasonality help refine your SEO strategy over time.


Content Optimization & On-Page SEO for Better Engagement

  • SEO-friendly content naturally integrates keywords while maintaining readability and impact.
  • Optimized title tags, meta descriptions, and headers improve click-through rates and rankings.
  • Strategic content mapping strengthens topical authority and improves user flow.
  • Internal linking structures guide visitors to high-value pages, boosting conversions.


Local SEO for Maximum Visibility

  • A fully optimized Google Business Profile improves local rankings and attracts ready-to-buy customers.
  • Local citation building ensures business details are accurate across directories, building trust with search engines.
  • Consistent NAP (Name, Address, Phone) data improves search visibility and credibility.
  • Location-based SEO strategies help you rank in “near me” searches and dominate your local market.

What Our Clients Are Saying

We could not be more pleased with our partnership with Gravitate, their collaboration, performance and proficiency in all facets of demand generation has surpassed our expectations.

We have re-calibrated our growth marketing motion, obtained superior insights into our marketing metrics and have a strategic plan to assess budget spend relative to demand generation objectives.

Tara Bair PlainID

The Gravitate team has been truly wonderful to work with. They are quick to respond and excellent at communicating and explaining. I’m so grateful they partnered with us to improve our eCommerce site. With their help, our customers have an easier time finding us online which is having a direct impact on our sales.

Valarie Daniels Long Parts Pro

We especially love how everybody we worked with at Gravitate hasn't kept us in the dark. You guys have been super transparent about the whole process, and we feel like you're skilling us up in our own internal capacity for things and understanding things as well. On the development side, Blake has been just amazing with that. It's just been a fantastic experience overall. And the level of customer service that we get from you guys, it's been amazing.

Amber K. Build Oregon

Why Choose Gravitate as Your Digital Marketing Partner?

Gravitate doesn’t just deliver rankings—we drive business growth through integrated digital marketing strategies. Our comprehensive approach ensures that every aspect of your online presence works together to achieve truly measurable results.

Roi-Driven Strategies for Growth

We strive to be the best digital marketing agency that money can buy, focusing on metrics that matter to your bottom line—not just vanity numbers. Every recommendation and implementation is evaluated for its potential impact on revenue and business growth.

Full-Funnel Digital Marketing Solutions

Gravitate’s staff are experts in full-funnel digital marketing, a comprehensive marketing approach that addresses all stages of the customer journey, from when someone first becomes aware of your brand all the way through to making a purchase. This holistic approach maximizes the value of every marketing dollar.

Transparent Reporting & Analytics

No black boxes or hidden metrics—Gravitate will always provide clear, actionable reporting that demonstrates the direct impact of our SEO services on your business goals.

Trusted By:

Who We Are & Why We’re Different

For over 25 years, we’ve partnered with companies to deliver ROI through redefining their digital experience. Our team of 30+ experts works as an extension of your own, crafting marketing efforts that bring in results—without the fluff.

Frequently Asked Questions

Rethink your digital marketing presence with expert SEO services and content strategy. This comprehensive SEO agency FAQ answers all of our clients' most common questions before diving into a partnership with our SEO services.

SEO (Search Engine Optimization) is the process of improving your website to increase visibility in organic search results. Organic search drives approximately 53% of all website traffic and has a 14.6% close rate compared to just 1.7% for outbound marketing. Without strong SEO, your business loses valuable opportunities to connect with potential customers who are actively searching for your products or services.

Search engines use complex algorithms to evaluate websites based on hundreds of factors, including content relevance, user experience, site structure, and authority signals like backlinks. SEO works by optimizing these elements to demonstrate your site’s value to both search engines and users, resulting in higher rankings for relevant searches.

SEO is a long-term investment that typically shows initial improvements within 3-6 months, with more significant results developing over 6-12 months. The timeline varies based on your starting point, competition level, and implementation speed. Unlike paid advertising, SEO builds sustainable momentum that continues to deliver value long after the initial investment.

While basic SEO strategies can be implemented in-house, partnering with an SEO Agency provides specialized expertise, time savings, and advanced tools that most businesses can’t maintain internally. An agency like Gravitate brings cross-industry insights, advanced technical knowledge, and dedicated resources that accelerate results and avoid costly mistakes.

SEO focuses on improving organic (non-paid) visibility in search results through website optimization, content creation, and authority building. PPC (Pay-Per-Click) involves paying for ad placement in search results or on other platforms. SEO provides sustainable, long-term value but takes time to develop, while PPC delivers immediate visibility but stops when you stop paying. Most successful businesses leverage both in a comprehensive search playbook.

Beware of agencies promising guaranteed rankings—search algorithms consider hundreds of factors that no one can completely control. Ethical SEO agencies like Gravitate focus on sustainable improvements across multiple keywords and metrics rather than manipulative tactics that risk penalties. We are committed to data-driven programs that deliver measurable business impact, not just ranking positions.

Rank Higher, Grow Faster—Let's Build Your SEO Roadmap

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