A custom design experience tailored for maximum ROI on your marketing efforts.
Multi-channel, blended search strategies for full-funnel lead generation.
Data insights allow a business to make informed decisions about its digital marketing strategy. Analyzing web and ad performance makes it easy to recognize and identify the strengths and weaknesses of your digital presence and campaigns—and ultimately take effective actions.
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With today’s complex digital landscape, it can be difficult to make sense of your data. Working with an agency that offers marketing analytics services takes the complexity out of data insights so you can focus on growing your business.
Gravitate stands out from the crowd with industry-leading expertise, a data-driven approach, and a commitment to transparency. Offering expertise in both web analytics and digital marketing analytics to craft full-spectrum strategies. Work with us to achieve measurable results.
I wanted to take a moment to thank you and the Gravitate team for all of your efforts and collaboration. This has been a transition year for our team, and your steady guidance in growing and optimizing our Google Ads account, refining our LinkedIn Ads campaign strategy, and enhancing our SEO efforts has been greatly appreciated as we worked to build and strengthen our internal growth capabilities.
We could not be more pleased with our partnership with Gravitate, their collaboration, performance and proficiency in all facets of demand generation has surpassed our expectations. Within 90 days our Account Team, who are experts in their respective domains, learned our business objectives & technology, identified the challenges and opportunities and created a strategic plan of action.
We could not be more pleased with our partnership with Gravitate, their collaboration, performance and proficiency in all facets of demand generation has surpassed our expectations.
Within 90 days our Account Team, who are experts in their respective domains, learned our business objectives & technology, identified the challenges and opportunities and created a strategic plan of action.
Beyond Google’s scope, we specialize in additional third-party integrations to see the full picture of your performance. This includes Crazy Egg for heatmapping user behavior and A/B testing platforms for adjusting strategy. Through our mastery of web analytics platforms, we can visualize every unique and important interaction to meet specific client needs.
Gravitate’s web and digital marketing analytics services help businesses reach their goals by identifying opportunities and optimizing performance across multiple channels.
Identifying your audience is an important first step to finding success with web and digital marketing analytics. We approach this step with audience segmentation and personalization.
This involves grouping current and potential customers based on their shared traits. This makes it easier to discern user behavior and how to best guide each group through your sales funnel.
A user journey represents the path visitors take while interacting with your website, starting with a landing page and including any actions they take. Monitoring these paths is essential for improving user experience and optimizing content to meet your business goals.
By analyzing drop-off points—where users leave your site without completing a desired action—you can identify and address potential issues.
We understand that monitoring the user journey is a valuable data resource for making impactful optimizations to your website.
Every business wants to build user and search engine trust. This is why establishing and maintaining an online presence is so important.
The problem? There are so many digital marketing channels to choose from–with a constant flux of what’s trending on any given day.
How does a business choose which channels to invest in, and what’s the best way to measure a campaign’s success? Luckily, working with an agency makes channel identification and attribution simple. You can focus on building your business by allocating the analytics to us.
Identifying the behaviors of your users can lead to better conversions and revenue insights. Aside from new visitors, we also want to target high-value customers when conducting this analysis.
A high-value customer is usually someone who makes repeat purchases. These customers can also advocate for your brand online or leave positive reviews, which can lead to more brand visibility.
Therefore, these customers can prove to be even more valuable than first-time visitors. Either way, the purpose of conversion and revenue insights is to encourage desired actions via impactful marketing and website optimization.
Life is tough for marketers at B2B tech startups. They grapple with tight budgets, little or no headcount, and big investor expectations. At the same time, they have to develop their entire marketing stack from scratch—“building the airplane wing while they fly the plane” in highly competitive markets.
BedMart is a locally-owned and operated family business with over 40 locations throughout Oregon, Southwest Washington, and Hawaii. With roots dating back to the early ’90s, Bedmart is also one of the few regional mattress chains remaining in the US—the rest are either national behemoths or mom-and-pop shops with a couple of locations.
For CariFree, Gravitate is proud to be far more than just a website developer. Our relationship began by overcoming a handful of urgent technical challenges and grew into our current, long-term partnership which—if we’re being honest—truly reflects the ideal client/agency relationship.
An initial diagnostic audit is the foundation of any successful web and digital marketing strategy. We identify and prioritize technical issues to build a healthier website and impactful digital marketing campaigns. Here’s an overview of our comprehensive services that cover every aspect of data collection and analysis.
Our process of data collection and analysis begins by identifying your current metrics, marketing performance, and audience segments. Aside from general website and campaign performance, we develop a content strategy by diving into your user base—who is converting and from which channels?
What conversions lead to high-value customers? To fully understand your business needs, we assess your performance across all levels of your digital presence to make impactful decisions.
Gravitate’s dedicated digital analytics services team balances your goals, budget, and resources to identify and isolate the best channels for your marketing campaigns. From omnichannel to multichannel marketing, or B2B or B2C businesses, we research and find marketing channels capable of delivering the best ROI.
We craft data-driven strategies to establish your company’s authority while recommending ways to optimize campaigns based on audience identification and channel performance continuously. We recommend the most effective budget for paid ads, content/email calendars, and social media.
Conversion rate optimization (CRO) is a marketing strategy that encourages users to take the desired action. That action could be anything from making a purchase to clicking on a link. To optimize your current standings, an agency will work to analyze the entire user journey and find opportunities to drive more conversions.
Our CRO services offer strategy development, execution, and long-term management.
Gravitate offers a comprehensive analytics strategy that ranges from data collection to actionable insights. By conducting a data audit, we can create a tailored analytics strategy for every business.
Through this systematic approach to analytics, we wield data to help businesses make impactful decisions for measurable results.
Revitalizing Bullhorn’s global brand, we expertly navigated a comprehensive redesign—managing 12k pages across eight international sites, ensuring intuitive content creation, and improving user experience and SEO. The result is a powerful, flexible, user-friendly website that ranks and underscores Bullhorn’s true industry supremacy.
Amazon can be a minefield for companies without much experience. Netrush partners with iconic brands to control the chaos of selling on Amazon and needed a website that reflects both the professional expertise and the personal touch the Netrush team earnestly puts into every partnership.
When it comes to finding digital success, working with Gravitate ensures growth while supporting a measurable ROI.
There are many benefits of web and digital marketing analytics services, from smarter budgeting to the production of clear, data-driven reporting. Let’s dive in.
Gravitate’s data insights analyze your site for the most optimal user experience and engagement rate. By reviewing where potential customers drop-off, what pages see the most traffic, and other important metrics, we build a deep understanding of user behavior.
This allows us to make data-focused recommendations for improving site navigation, CTAs, content strategy, and overall user experience.
Through complex analytics, we help you maximize your budget allocation across all marketing channels. By tracking key performance metrics, we identify opportunities to scale campaigns and bolster your ROI.
This precise targeting allows for smart budgeting while driving measurable results.
Gravitate is committed to providing clear, data-driven reporting to keep our clients informed and capable of making actionable decisions. Our reporting system includes a compilation of valuable data and performance metrics in one convenient dashboard.
With digital marketing analytics services, you can focus on the most important numbers to see impactful results.
Converting users into customers is the goal of any digital marketing effort. Our conversion rate optimization CRO) strategy development utilizes advanced analytics to secure conversions.
We track the user journey to better understand where and why a user may hesitate before making a purchase. By isolating these moments, we can create a more reliable path and optimize conversions.
The Gravitate team has been truly wonderful to work with. They are quick to respond and excellent at communicating and explaining. I’m so grateful they partnered with us to improve our eCommerce site. With their help, our customers have an easier time finding us online which is having a direct impact on our sales.
We especially love how everybody we worked with at Gravitate hasn't kept us in the dark. You guys have been super transparent about the whole process, and we feel like you're skilling us up in our own internal capacity for things and understanding things as well. On the development side, Blake has been just amazing with that. It's just been a fantastic experience overall. And the level of customer service that we get from you guys, it's been amazing.
So what exactly are web analytics? Web analytics review the behavior of people who visit your website. This can include tracking user behavior, website performance, and the overarching customer journey. Other more specific metrics include TOP (time on page), CTR (click-through rate), and bounce/engagement rate per page.
Diving into these metrics allows for targeted edits to landing pages, content, layout, UX optimization, and more to guide consumers through the sales funnel.
Digital marketing analytics, on the other hand, review your current advertising campaigns. These insights outline performance across all marketing platforms to refine strategies and improve conversion rates. Your digital marketing campaigns will often lead to potential conversions to your website.
Both components of this feedback loop are crucial to making sales. That’s why Gravitate integrates both web and digital marketing analytics into actionable plans.
Finding the right web analytics strategy isn’t just an advantage–it’s an essential tool for sustainable business growth. At Gravitate, we’re ready to help you tap into valuable data to craft strong strategies for an optimal ROI.
Getting started is simple. Schedule a web analytics consultation and we’ll:
Gravitate’s digital analytics services include everything you need to start making the most of your analytical data and insights. Here are the answers to some common client questions to make informed strategy decisions.
Web analytics analyze the behavior of website visitors. Web analytics track everything from browsing habits to final conversions. This data allows businesses to optimize their landing pages, CTAs, website layout, purchasing patterns, and more to retain users through their journey—which ideally ends with a purchase.
Digital marketing analytics takes a broader approach by isolating all marketing channels such as paid advertising, newsletters, and organic search. Since most users will interact with one of these channels first, businesses want to make sure they are properly optimized to lead to an engagement.
Our analytics process begins with an audit of your digital properties. We set up in-depth tracking through tools like Google Tags Manager to capture valuable user interactions.
Our team translates this data to uncover trends, audience segments, and opportunities. We apply our findings to produce clear recommendations and actions for our clients.
With this ever-changing digital landscape, staying on top of your business’s online performance is key. Investing in web analytics practically pays for itself, as it eliminates the guesswork in making marketing decisions.
Thus saving you both time and money. Our clients see consistent results and stronger ROI across their marketing channels.
We leverage leading analytics platforms such as Google Analytics/GA4. Google Tag Manager, and Looker Studio. Each of these provides different insights into your business’s website, marketing, and channel performance, allowing us to see the whole picture.
Analytics directly improve your ROI by showing you exactly where to allocate your efforts. We find the most effective channels and campaigns to understand what strategies drive the most growth, and how you can isolate specific opportunities to instantly improve conversion rates.