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Multi-channel, blended search strategies for full-funnel lead generation.
With today’s multi-channel, multi-device, and multi-visit user behavior it can be tough to make sense of your data. How do you know if you’re working with accurate web analytics and attribution data?
If your answer is you don’t know, then it’s time to unlock the full potential of our analytics service for your business.
Typically, your web development team places a standard tracking code on the website. But the data it collects can be too generic to provide useful insights. A professional web analytics agency can help set up an integrated Google Analytics and Google Tag Manager implementation that provides deeper insights into what users are doing and where they are converting on your site.
The focus of a web analytics service is to generate accurate and meaningful results in an easy-to-read format, including graphs, tables, or charts.
Web analytics services are a great tool for improving your website performance and allowing you to identify opportunities for content and UX optimization.
If done correctly, analytics service delivers more traffic, more conversions, and a higher ROI.
Knowing who is visiting your website and where they come from can help you tailor both your web content and the content of your best-converting channels.
Understanding how visitors interact with your website helps you improve your content strategies to drive your audience to the desired outcome.
The more you understand your content performance, the better you can improve your strategy for increased conversion and engagement.
This information can both help improve your content and your overall marketing funnel to drive conversions. Ultimately, marketing attribution services are a strong aspect of all web analytics services.
As a web analytics agency, Gravitate works as a hand-in-hand partner with your business. We use the entire Google Marketing Suite as part of our services including Google Analytics 4, Google Tag Manager, Looker Studio, Google Ads, and Search Console.:
GA4 makes the whole process of tracking data easier. Events that used to require GTM setup in Universal Analytics are now more accessible.
We use GA4, the next generation of analytics, for tracking event data, including video engagement, clicks and link-follows, searches, user scrolls, etc.
We use Google Tag Manager to handle marketing tag implementation and for precise event tracking, including:
This ensures rapid deployment of all tracking codes to gain more insights about what actions your visitors are taking.
Google Ads and Google Analytics go together seamlessly (as you’d probably expect). Because of that, we’re able to make sure all traffic and conversions/key events in Google Ads are tracked in Google Analytics, allowing you to see the big-picture performance of all of your advertising channels in one platform.
With omni-channel visitor behavior, it makes sense to also track web conversions occurring on social media. This is critical to drive down the cost of conversion and improve your cost per conversion metrics.
We also use conversion API tracking for Meta and LinkedIn for enhanced social media marketing attribution.
Aside from connecting the search console to your Google Analytics 4 property, we also use it to:
Looker Studio, previously Google Data Studio, is our solution for turning your data into easy-to-read and shared dashboards in an omnichannel marketing environment with multiple data sources. We use our Looker Studio expertise to:
BedMart is a locally-owned and operated family business with over 40 locations throughout Oregon, Southwest Washington, and Hawaii. With roots dating back to the early ’90s, Bedmart is also one of the few regional mattress chains remaining in the US—the rest are either national behemoths or mom-and-pop shops with a couple of locations.
Counting 24 years of experience and over 30+ experts in our web analytics agency, we are proud to partner with businesses to help them redefine the customer experience online.
Our goals? Deliver ROI and drive growth by putting you in the driving seat of your business digital strategy. With the right data insights you can make the best use of your marketing dollars!